Value of uk online dating market
In fact, the propensity to subscribe increases by 33 per cent when a customer is a member of more than one site within our portfolio.
While offering multiple products is important, the biggest opportunity for expansion for dating businesses is to explore services that maintain a relationship with consumers after they’ve found a relationship.
While blockchain is being embraced, with Bitcoin and other cryptocurrencies the picture is very different with deeply held, and often hotly expressed, opinions broadly in the same opposing camps as for the last internet revolution: the World Wide Web.
And if they’re looking or love later in life, they could use Our or Just Senior
This approach enables dating businesses to ensure that they don’t lose their customers to anyone else – and has surely played an essential role in allowing Match Group to achieve a 22 per cent share of the market.
What’s more, an increasing number of businesses are looking to get a slice of the pie.
We have established new partnerships with more than 70 media publishers in the last 12 months, all looking to use online dating to monetise and engage their audiences.
While Match Group doesn’t appear to be actively cross-selling at present, at Venntro Media Group we’ve found this to be a successful way of retaining and engaging our customers.